Well, it was still a promotion of sorts. Namor had returned to some prominence in 1962 after being off the radar for about seven years. He showed up in the various team books at the time; Fantastic Four, Avengers, X-Men...He appeared in Daredevil in April 1965 (cover date, natch) and even though it was published four months later (August 1965, obviously), Tales To Astonish #70 takes place immediately after that guest-spot.
In that Daredevil issue, Lady Dorma tracked down Namor to let him know that one of his warlords, Krang, had planned a coup to take over Atlantis. When Namor reaches Atlantis, Dorma confirms that Krang was successful but because he rejects her advances, she rats him out.
Dorma helps Namor escape so that he can begin his search for the trident.
But Krang ain't no sucker! He totally anticipated Dorma's actions and let them come to pass thinking that Namor is just going to get himself killed anyway.
The story was by Stan Lee and the art was by Adam Austin. The story of the quest would run through issue #76.
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